| Smart city | The real estate and logistics project should attract companies that serve the vocation of the Port of Pecém
By Samuel Pimentel
The construction of the Polo Multimodal Pecém, on the banks of BR-222, near the entrance of the Pecém's Industrial and Port Complex (Cipp), has projected 50 thousand direct and indirect jobs in 30 years. Private investment is estimated at R$ 3.5 billion. The expected start of the capture of partners in the first phase in 2020 is to initially build 100 hectares of the total of 2000. Works are expected to start in the last quarter of this year.
The initial contribution of R$ 70 million in land was made by Italian partners Massimiliano Camozza and Sebastiano Di Ruocco, in addition to Ceará's Chrisanto Lima, 10 years ago. In 2015, they started a project to assist enterprises in the logistic, industrial and commercial segments with the construction of sheds and buildings to advise the management of companies. There is still a plan of 20 thousand homes to house those who work in space.
The business, based on real estate and logistics, is, for the Secretary of Economic Development of São Gonçalo do Amarante, Victor Samuel, an important initiative in the third phase of the Port of Pecém. This is due to the proposal of interconnecting it to modes: highway, by BR-222; railway, with Transnordestina (now with still works); and aerial, with licensed aerodrome, besides the port itself.
A member of the Pecém Port project from the beginning, in 1995, when he was part of the team of the then Secretary of State Economic Development (SDE), he sees the project as positive for residents of surrounding cities who suffered from the crisis economic and drought in recent years. "The truth is that the project gives the investor a viable option of having a place where to install their industry and towing, has the logistics, services," he says.
CEO of the Polo, Sebastiano highlights the region of Pecém as a strategic point for world logistics, after the expansion of the Panama Canal, allowing large cargo vessels.
For three years, the Polo Multimodal was designed, involving Italian and Moroccan universities, as well as the Federal University of Ceará (UFC), where innovation research is promoted. The Polo Multimodal Pecém is considered a smart chain city, a model that forms an ecosystem thought to use sustainable energy and technology in the processes.
Economist and external market professional, Eufrasina Campelo highlights the concern with sustainability in the processes. But she ponders that projects similar to this, in other states, have been exhausted with the loss of breath of the local industry.
Similar business activities in Espírito Santo, near Tubarão Port, and in Minas Gerais, near National Steel Plant Company (CSN), "after failed projects have become ghost towns". "While Cipp's industrial activities are on the rise, there is no doubt that the investment will be profitable," he says.
* Article corrected this Friday, 17, at 10:30 am.
Fundraising is done by crypto-coins
With blockchain technology
The period of economic recession in Brazil during the beginning of the development of the Pecem Multimodal Pole project, made the technology to be the solution for investor contributions. Entrepreneurs seek economic support through crypto-coins and collective financing.
Economist Alcântara Macedo met the project and says that the initiative found it difficult to raise investments in traditional funds, since they are avoiding financing such works.
"It is an ambitious project. The search for investors is difficult, because in Brazil, in this sector, there is no appetite for investors at this moment," he says, adding that it is an "important initiative", but that the possibility of appreciation of that space in the coming years is high.
The solution of the businessmen was to use criptocoin through the blockchain system. The technology consists of a decentralized database that offers security and transparency to validate the transactions carried out in the digital environment. Thus, all new information needs to be linked to an old one that has already been certified. The city will have the Polo TokenCoin for on-site transactions.
The search is for the democratization of investments, which is not limited by "bureaucracies" of the traditional financial system, points out Polo's legal advisor, André Pinheiro. Funding will be made in Switzerland from June with the formation of a holding company with shares of the company in Brazil, account. There, a blockchain accelerator takes care of the private offers in security token (securities in the criptomercado).
The CEO of Polo Multimodal, Sebastiano Di Ruocco, adds that the business plan provides liquidity for token holders (encoded security). With growth in value as more companies move into space, earnings of 17% per annum without counting inflation are expected. The ballast is based on the 2000-hectare property of the Polo Multimodal. "In the first quarter of 2020, we will hold the public offering on the Swiss stock exchange. Between 36 and 60 months we expect to raise and invest in Pecém 50 million dollars," says the CEO.
Sebastiano Di Ruocco
Born in Italy, he has been a real estate entrepreneur since 2002. In Italy, he has been associated with the Pirelli Real Estate Group and has been doing business in Brazil since 2008, with the Frente Mar Imóveis Group in the real estate development and intermediation business for European investors, and is a partner in other companies.
Born in Milan, Italy, the businessman and production engineer, graduated from the Polytechnic University of Milan, since 1996 has worked in logistics management positions for multinationals such as Ferrero, Siemens and Techint. He arrived in Brazil in 2007 to develop real estate deals.
Born in the city of Fortaleza (Brazil), a real estate entrepreneur since 2000 and specialist in international investments, he holds a corporate position in Terra à Vista Consultoria Imobiliária Ltda. and, Invista Imóveis, companies specialized in prospecting and creation of real estate business in the urban residential segment and subdivisions.
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